I turn words and images into vibrant narratives.

I’m Samira, and I love a good story.

I love to hear them, and I love to tell them even more.

And I’m here to help you craft yours.

Maybe you need a hand with finding the right words. Or maybe you’ve got the words but they don’t sound quite right. Or maybe you have a vision for your next editorial campaign but need someone to oversee it from pitch to execution.

I got you.

With more than 20 years of leadership in some of the world’s biggest newsrooms, I know how to organize, draft, edit, and execute high-impact stories that engage audiences and drive change.

Got a story? Let’s talk.

What I do.

  • Is that blank page stressing you out? Have no fear. From organizing and brainstorming to outlining and drafting, I can help you craft your story.

  • Need a bit of feedback and direction? Let’s get your story to the finish line.

  • I’m an experience team leader and serial collaborator who can pull together a team — and the story —seamlessly.

Stories with impact.

From leading production teams at CNN to designing bespoke sites for independent clients, I deliver stories that generate audience engagement and make change. My experience spans from managing eye-catching digital interactives to designing sites that highlight not only brands, but the stories behind them. Here are a few of my favorite favorite projects.

As part of my graduate program, my team built designed, built and tested a student peer-to-peer app to enhance the college experience.

Find more big stories and learn about my process here.

This site was more than an restaurant locator app — it told the story of Atlanta’s diverse food scene. As project manager, I designed the logo and much more.

Let’s talk stories.